{"id":5014,"date":"2019-11-10T10:00:30","date_gmt":"2019-11-10T09:00:30","guid":{"rendered":"http:\/\/verduweb.com\/blog\/?p=5014"},"modified":"2019-11-08T09:23:23","modified_gmt":"2019-11-08T08:23:23","slug":"reportaje-en-la-7-region-de-murcia-sobre-verdu","status":"publish","type":"post","link":"https:\/\/verduweb.com\/blog\/reportaje-en-la-7-region-de-murcia-sobre-verdu\/","title":{"rendered":"Reportaje en La 7 Regi\u00f3n de Murcia sobre Verd\u00fa"},"content":{"rendered":"\n<p>El pasado 31 de noviembre la televisi\u00f3n auton\u00f3mica La 7 Regi\u00f3n de Murcia nos visit\u00f3 para hacer un breve reportaje <strong>con motivo del XXII Congreso Nacional de la Empresa Familiar<\/strong>.<\/p>\n\n\n\n<p>El reportaje se basaba en la representatividad de Verd\u00fa como una de las pocas <strong>empresas familiares en Espa\u00f1a que ha superado la tercera generaci\u00f3n<\/strong>. Y es que solo el 2,6 % de las empresas familiares logra alcanzar este estadio.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/0VHokTeJa3w?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<\/div><figcaption>7RM: \u00abLa familia Verd\u00fa ha pasado en 125 a\u00f1os de ser una peque\u00f1a tienda de barrio a convertirse en un referente en la ferreter\u00eda industrial en Espa\u00f1a\u00bb<br><\/figcaption><\/figure>\n\n\n\n<p>Con este af\u00e1n de supervivencia hemos pasado de ser una peque\u00f1a ferreter\u00eda local a una gran ferreter\u00eda industrial que da servicio a todo el pa\u00eds y que ya empieza a operar en mercados internacionales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una empresa con 127 a\u00f1os de historia<\/h2>\n\n\n\n<p>Verd\u00fa naci\u00f3 hace 127 a\u00f1os como una ferreter\u00eda tradicional en Yecla (Murcia), un pueblo agr\u00edcola que creci\u00f3 hasta convertirse en una ciudad industrial especializada en el sector del mueble.<\/p>\n\n\n\n<p>La empresa ha evolucionado a la par que Yecla durante sus cuatro generaciones de existencia. Fundada por Jos\u00e9 Verd\u00fa Cerd\u00e1 y heredada en los a\u00f1os cincuenta por su sobrino, Joaqu\u00edn Verd\u00fa D\u00edaz, fue en esta etapa cuando experiment\u00f3 un verdadero cambio.<\/p>\n\n\n\n<p>Verd\u00fa D\u00edaz fue un hombre muy visionario que estableci\u00f3 las bases en las que se desarrollar\u00eda la ferreter\u00eda industrial moderna. M\u00e1s tarde se incorporar\u00edan a la gerencia tres de sus hijos, Jos\u00e9 Luis, Joaqu\u00edn y Mar\u00eda del Mar Verd\u00fa Camarasa. En la actualidad, Joaqu\u00edn Verd\u00fa Hern\u00e1ndez forma parte de la cuarta generaci\u00f3n que se hace cargo de la compa\u00f1\u00eda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Presente y futuro de Verd\u00fa<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"290\" data-attachment-id=\"5021\" data-permalink=\"https:\/\/verduweb.com\/blog\/reportaje-en-la-7-region-de-murcia-sobre-verdu\/fotos-7rm-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/verduweb.com\/blog\/wp-content\/uploads\/2019\/11\/fotos-7rm-1.jpg?fit=700%2C290&amp;ssl=1\" data-orig-size=\"700,290\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"fotos-7rm\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/verduweb.com\/blog\/wp-content\/uploads\/2019\/11\/fotos-7rm-1.jpg?fit=300%2C124&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/verduweb.com\/blog\/wp-content\/uploads\/2019\/11\/fotos-7rm-1.jpg?fit=700%2C290&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/verduweb.com\/blog\/wp-content\/uploads\/2019\/11\/fotos-7rm-1.jpg?resize=700%2C290\" alt=\"entrevista en La 7 Regi\u00f3n de Murcia\" class=\"wp-image-5021\" srcset=\"https:\/\/i0.wp.com\/verduweb.com\/blog\/wp-content\/uploads\/2019\/11\/fotos-7rm-1.jpg?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/verduweb.com\/blog\/wp-content\/uploads\/2019\/11\/fotos-7rm-1.jpg?resize=300%2C124&amp;ssl=1 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>Verd\u00fa ha evolucionado con el mercado. Como los clientes exigen una respuesta cada vez m\u00e1s r\u00e1pida a sus necesidades, la empresa se traslad\u00f3 en 2008 a unas instalaciones de 10.000 m\u00b2 con un <strong>sistema de almac\u00e9n inteligente<\/strong> capaz de atender estas demandas.<\/p>\n\n\n\n<p>Siempre hemos cuidado la innovaci\u00f3n tanto en <a href=\"http:\/\/verduweb.com\/blog\/nuevos-herrajes-para-la-nueva-temporada\/\">nuestros productos<\/a> como en nuestros servicios, por eso ya estamos trabajando en un nuevo m\u00e9todo de gesti\u00f3n de pedidos.<\/p>\n\n\n\n<p>Por otra parte, <strong>la presencia de Verd\u00fa en Internet se est\u00e1 consolidando<\/strong>. La tienda online <a href=\"https:\/\/verduonlinestore.com\/\">VerduStore<\/a> cuenta con m\u00e1s de 20.000 entradas y recibe m\u00e1s 1.500 visitas diarias, y somos capaces de tramitar art\u00edculos en stock en menos de cuarenta y ocho horas.<\/p>\n\n\n\n<p>Este recurso ofrece importantes <a href=\"http:\/\/verduweb.com\/blog\/ventajas-comercio-electronico-cliente-profesional\/\">ventajas para el cliente profesional<\/a> m\u00e1s all\u00e1 de la comodidad y la inmediatez, como descuentos exclusivos o gesti\u00f3n de facturas.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-verdu-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"K7M2fLe2uZ\"><a href=\"https:\/\/verduweb.com\/blog\/ventajas-comercio-electronico-cliente-profesional\/\">Ventajas del comercio electr\u00f3nico para el cliente profesional<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00abVentajas del comercio electr\u00f3nico para el cliente profesional\u00bb \u2014 Verd\u00fa Blog\" src=\"https:\/\/verduweb.com\/blog\/ventajas-comercio-electronico-cliente-profesional\/embed\/#?secret=TCdJnx0MI2#?secret=K7M2fLe2uZ\" data-secret=\"K7M2fLe2uZ\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>La expansi\u00f3n digital contribuye al <strong>proceso de internacionalizaci\u00f3n<\/strong> que Verd\u00fa est\u00e1 experimentando. Este es uno de los retos a los que nos enfrentamos en los a\u00f1os venideros.<\/p>\n\n\n\n<p>\u27a1\ufe0f <a href=\"http:\/\/www.youtube.com\/subscription_center?add_user=verduonline\">Suscr\u00edbete al canal de YouTube de Verd\u00fa<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 31 de noviembre la televisi\u00f3n auton\u00f3mica La 7 Regi\u00f3n de Murcia nos visit\u00f3 para hacer un breve reportaje con motivo del XXII Congreso Nacional de la Empresa Familiar.&#46;&#46;&#46;<\/p>\n","protected":false},"author":11,"featured_media":5015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[146],"tags":[263],"class_list":["post-5014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-entrevista"],"yoast_head":"<!-- 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