{"id":4169,"date":"2019-05-07T09:32:04","date_gmt":"2019-05-07T07:32:04","guid":{"rendered":"http:\/\/verduweb.com\/blog\/?p=4169"},"modified":"2019-05-07T09:32:09","modified_gmt":"2019-05-07T07:32:09","slug":"entrevista-playroom-feria-mueble-exito","status":"publish","type":"post","link":"https:\/\/verduweb.com\/blog\/entrevista-playroom-feria-mueble-exito\/","title":{"rendered":"Entrevista a Playroom 360: \u00ab[La Feria del Mueble] ser\u00e1 un \u00e9xito. Lo damos por hecho\u00bb"},"content":{"rendered":"\n
\"playroom<\/figure>\n\n\n\n

La empresa murciana Playroom 360 ha sido la encargada de promocionar la Feria del Mueble en la 58.\u00aa edici\u00f3n. Con diez a\u00f1os de experiencia y un equipo compuesto por catorce personas, en esta entrevista pretendemos conocer un poco mejor su trabajo y c\u00f3mo va a influir en la inminente cita del mueble.<\/em><\/p>\n\n\n\n

\u00bfQui\u00e9n hay detr\u00e1s de Playroom 360?<\/strong><\/p>\n\n\n\n

Nos gusta vernos como un grupo de ni\u00f1os que ponen toda su ilusi\u00f3n y creatividad al servicio de la publicidad. Como solemos decir, \u00abPara nosotros, los cojines son dragones y las cajas b\u00f3lidos de carreras\u00bb.
<\/p>\n\n\n\n

Tras tanto juego, hay un equipo multidisciplinar compuesto por catorce personas que cubre todas las \u00e1reas de negocio dentro de la profesi\u00f3n: dise\u00f1o gr\u00e1fico, creatividad, copy, gabinete de prensa, marketing digital y gesti\u00f3n de medios. <\/p>\n\n\n\n

El destino y la suerte han querido que en este viaje de diez a\u00f1os nos hayan acompa\u00f1ado marcas de primer nivel como Mattel, Hero, Bankia, Johnson&Johnson, Grupo Hefame, Suavinex y tantos otros.<\/p>\n\n\n\n

\u00bfC\u00f3mo comenz\u00f3 vuestra colaboraci\u00f3n con la Feria del Mueble de Yecla?<\/strong><\/p>\n\n\n\n

\u00abSe fijaron en nosotros\u00bb cuando vieron algunos de los trabajos realizados para el Instituto de Fomento de Murcia. A partir de ah\u00ed, nos invitaron a crear un cartel para vuestra feria\u2026 y el resto es historia. \ud83d\ude42<\/p>\n\n\n\n

<\/p>\u00b7

\u00abDar\u00e1 que hablar\u00bb es la conjunci\u00f3n de un copy muy potente con un key visual sugerente y original.<\/p><\/blockquote>\n\n\n\n

\u00bfC\u00f3mo se os ocurri\u00f3 la campa\u00f1a \u00abDar\u00e1 que hablar\u00bb?<\/strong><\/p>\n\n\n\n

Nos gustan las creatividades que no pasan desapercibidas. \u00abDar\u00e1 que hablar\u00bb es la conjunci\u00f3n de un copy muy potente con un key visual sugerente y original.
<\/p>\n\n\n\n

Busc\u00e1bamos un nexo de uni\u00f3n entre la feria y la diversidad de productos que se van a exhibir. El resultado creemos que ha reflejado muy bien dicho objetivo.<\/p>\n\n\n\n

\u00bfQu\u00e9 retos profesionales os ha planteado esta campa\u00f1a?<\/strong><\/p>\n\n\n\n

El principal reto de la campa\u00f1a no ha estado ni en la creatividad ni en el gabinete de prensa, sino en la gesti\u00f3n de medios digitales. La campa\u00f1a ha sido dirigida exclusivamente a los distintos grupos de inter\u00e9s de la feria, y eso ha supuesto un trabajo enorme de investigaci\u00f3n y tecnolog\u00eda aplicada a medios. <\/p>\n\n\n\n

\u00bfC\u00f3mo prev\u00e9is que ser\u00e1 esta pr\u00f3xima edici\u00f3n de la Feria del Mueble?<\/strong><\/p>\n\n\n\n

Ser\u00e1 un \u00e9xito. Lo damos por hecho.
<\/p>\n\n\n\n

\n\n\n\n

Nuevos productos de Verd\u00fa en la Feria del Mueble de Yecla<\/h2>\n\n\n\n
\"sistema<\/a><\/figure>\n\n\n\n

Entre algunos de los nuevos art\u00edculos que presentaremos en la Feria del Mueble, destacamos el sistema de apertura Kiaro<\/strong><\/a>. Un innovador mecanismo que articula y soporta el peso de las puertas con un alambre t\u00e9cnico regulable y de alta resistencia.<\/p>\n\n\n\n

La forma del sistema Kiaro lo convierte en un elemento de dise\u00f1o para el conjunto del mueble. Adem\u00e1s, incorpora la tecnolog\u00eda K PUSH TECH, que permite la apertura de la puerta sin tirador. Est\u00e1 disponible en dos acabados: n\u00edquel y negro.<\/p>\n","protected":false},"excerpt":{"rendered":"

La empresa murciana Playroom 360 ha sido la encargada de promocionar la Feria del Mueble en la 58.\u00aa edici\u00f3n. Con diez a\u00f1os de experiencia y un equipo compuesto por catorce...<\/p>\n","protected":false},"author":11,"featured_media":4190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[146],"tags":[265,266,263,267,110,72],"class_list":["post-4169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-agencia","tag-comunicacion","tag-entrevista","tag-feria","tag-mueble","tag-yecla"],"yoast_head":"\nEntrevista a Playroom 360: \u00ab[La Feria del Mueble] ser\u00e1 un \u00e9xito. 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